What is an auto responder used for...simply put, it contacts those on your email list.
Still just a bit confused? Let's break it down some so all of us will totally understand it. We will go back and use a real life experience to illustrate it.
Way back in the early 1900's , when big business' wanted to grow even larger, they began to realize that if they could include the "little people" in their business, they would be able to almost dominate their market. So how did they address this issue?
After some marketing research, they began to use the door to door salesman approach. Already, in some of the larger cities, the storefront sales were already a booming business. However, they wanted to gather those that lived in the smaller communities and even in some of the outlying areas of rural America. The door to door sales techniques answered those needs.
The techniques used by successful salesmen (and yes, at one time they were ALL men) were pretty much the same all over the country. They would make an initial call to offer their products, and because the door to door type of sales was so new in differnt areas, many would buy on the initial call. That made all sales people happy in their work.
On the other hand, many would show a certain amount of interest, but would not buy. These individuals would be noted in their little sales book. Dates, what they were offering, how the person responded, what else did they show interest in, their dogs name, children's names, their name (husband or wife) and so on.
When, after some time, the salesman would return, having all of the above information written down, would quickly review it and call again. Lo and behold, the home owner's would be impressed that the salesman could recall who they were, what they talked about and even the names of all! Needless to say, they made many more sales that day.
But what if they still did not respond by buying something? Throw out all of their written information and never to return? Nope. The truly good salesman always kept the information...even for years to come. Buy why?
You see, many years ago the country was divided up into "sales territories" that only certain salesmen had access to. In other words, no other salesmen that were selling the same products could venture into that territory and try and capture someone else's potential customer.
A very good thing. That is why the good salesman kept all of their records. After all, you never know when someone would buy from you. :)
OK, so now we have a basic understanding of the importance of bringing the items to the attention of the potential customer. How about a true story now? Listen up.
Back in the 40's and 50's, when the door to door sales markets were booming, there was much competition among the sales staff. They all wanted the best territories to be theirs. Many top sales people (and now women were involved in the door to door sales staff) would make small fortunes from their productive territory. It would become, at times, a 'cut throat' business for the sales staff towards each other.
However, other territories would sometimes, never be worked. This story is about a man (a crippled man I may add) that needed to work to support himself. He decided on sales. However because of his disability, many thought of him as someone who would be "here today and gone tomorrow."
He was given one of the most, if not THE most unproductive territory in his area. Nevertheless, he accepted it and worked it. ALL OF IT WALKING TERRITORY!!!
Now remember, this man had a walking disability. Think about how difficult it would be. But, his determination to succeed was amazing. To make a long story short, he kept at this SAME TERRITORY for years. Because of his persistence, it eventually became one of the MOST PRODUCTIVE within the entire company!
In fact, after many years of faithful sales service, he becase recognized not only by his customers and his company, but he was deemed to be top salesman in the U.S.
His achievments were so outstanding that Hollywood decided to make a movie about his life. And they did !
So what is the point here? Remember how the early salesmen would keep track of the people they called on? Then they would call again at another time to offer their products. Why? Because the person had ALREADY SHOWN a bit of interest in their wares on the initial call.
An auto responder does that for us...all AUTOmatically. If someone shows interest in our products, and let's say, leaves us their name and email, it will go into the autoresponder. The autoresponder will send out an email (RESPONDING to their initial interest) by inviting them to take another look at your product that they had initially shown an interest in.
Usually the autoresponder will do it for a period of about 5 to 30 days and about 2 or 3 times per week. However, we need to be aware that in order for this to happen, WE need to have it set up to do so.
Now, don't panic. Almost all autoresponder company sites will walk you through the set up process over the phone. So it is nothing to get too excited about. Just take your time and follow their instructions.
Now, we understand the autoresponder and how important it is. It makes those "door to door" return calls for us!
What is an autoresponder